Doritos: Crash the Super Bowl Campaign

Once again, just in time for the Super Bowl, Doritos is continuing its 'Crash the Super Bowl Campaign'.  I find this campaign smart, savvy, and far reaching.  Doritos has paid top dollar for an ad space during the Super Bowl, which is the world's largest platform for an ad to be viewed.  And instead of the marketing/public relations/advertisement people at Doritos working to craft an ad, they are leaving the creative insight with fans and everyday people.  I appreciate it when a brand like Doritos, truly recognizes that we live in a viral/social society.  This campaign gives inspiration to the masses.  It creates an amazing buzz among the social networks of Twitter and Facebook alike.  And it makes all of us connected by having the opportunity to vote for the best.  As I mentioned earlier, this is a smart and savvy move by Doritos.  They get free publicity, consumers to view their brand as friendly, an inexpensive ad to use for the Super Bowl that didn't use up any of their existing resources, positive word of mouth, and brand loyalty.  This is a social campaign that I think Doritos would be wise to continue for the next few years to come.