Heart Pumping Mr. Peanut

The month of February, known for hearts, roses, chocolates, significant others....and now peanuts!  Planters and their infamous Mr. Peanut have managed to find a way to integrate peanuts into the romantic lives of millions this year.  The company has kicked off a social media campaign for the entire month of February in which users are able to send humorous and cheeky e-cards to loved ones.  I like this campaign by Planters because they managed to make peanuts seem relevant during a month where chocolate is king.  Users get the satisfaction of being able to choose from 3 different e-card messages and not having to risk mailing a card that might arrive late.  The loved ones who receive the e-card feel special, remembered, and entertained at the same time.  Additionally, Planters took this opportunity to extend their social campaign to Facebook where if wanted, the e-card video would appear on a user's wall.  This version of free publicity, now exposes more and more viewers to watch the Mr. Peanut e-card and probably give more thought to purchasing Planters Peanuts.  It will be interesting to see how much momentum this campaign continues to generate as Valentine's Day passes by.