Papa John's Coin Toss

Papa John's is creatively finding another way for consumers worldwide to crave their pizzas, and it's all through a simple coin toss.  Genius or opportunistic...either way Papa John's is sure to capitalize on their Super Bowl coin toss for years to come.  I support this intuitive strategy because first, they managed to grab a unique advertising spotlight for the world's biggest stage.  Rather than compete with the 30 second commercial before and after they air, they have secured the allotted time for the coin toss all by themselves with no fellow competition.  Another impressive point is that they have given fans/non-fans alike the opportunity to participate in the biggest football game of the season.  The Super Bowl is one game that can be taken to the utmost seriousness.  Friends and family members are marked for their allegiance to one of the two teams competing; there is no room for the middle.  Interestingly enough, Papa John's has managed to ask customers for an opinion of the game (heads or tails of the coin) instead of an even more pressing question: Who will win the Super Bowl?  I think that by avoiding this tough question Papa John's has dodged multiple bullets.  They have found a way to walk around this dividing question and focus on goodwill geared towards their business and the prize of a free pizza.