Just this month Mediasophia, an internet marketing firm announced some perplexing news. The marketing firm announced that they successfully drafted a social media research and development team that will create campaigns, "specifically designed" for cosmetic surgeons and clients in the beauty industry. Taking a minute to let this new concept sink in....it amazes me the lengths that social can go and be expanded into. While I desire no need for cosmetic surgery or a Facebook-like social space to explore surgeons, I do see how people specifically seeking these services would. While unconventional in my mind, Mediasophia just might be onto something. We live in a social world, where we want to demo and test things before we buy-in to it. Peer reviews and previous customer testimonials hold far greater weight than the words of the professionals trying to sell the service. For these reasons I see success with the social campaigns for surgeons. Mediasophia lets patients and previous clients leave first-hand testimonials about cosmetic surgery procedures performed by the specified doctor. Names are kept anonymous to encourage truth. Doctors get the benefit of a virtual online resume/portfolio of their work and procedures. Meanwhile, new clients and consumers get to go to one hub to do most of their research about a particular surgeon. Mediasophia also said short clips of video or surgery explanations are provided, granting visitors even more beneficial information. All in all, getting cosmetic surgery from even the most well-renowned surgeon can have the potential for some errors but Mediasophia is helping the cosmetic surgery market take steps to eliminating one predominate problem in this field: lack of information/research of specific surgeons. And for that I once again commend them.
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