This past March, Victoria's Secret once again unveiled its Spring Break collection. The lingerie brand is in the business of marketing and selling women's undergarments so there's always a thin line between what's sexy and what's offensive. Unfortunately, unlike some many Spring Break collections before, Victoria's Secret recently decided to pull its collection from stores. The campaign centered around young-looking models in barely-there bikinis and a slogan called, "Bright Young Things". Underwear with various forms of suggestive themes were also a huge part of the PINK line for the campaign. What Victoria's Secret didn't count on was the huge backlash it would face from mothers nationwide. Many mothers felt that unlike previous campaigns, Victoria's Secret was targeting tweens and teenage girls instead of their usual college-aged demographic. With petitions signed by thousands, and calls for boycotts, Victoria's Secret felt like there was little left to do but pull the plug on this campaign and issue an apology. I'm not sure if I agree with the company's decision this time around. I really think that they could have stressed the fact that this collection was aimed at college-aged women in their early 20s. The campaign was initiated in March, the month where colleges NOT high schools are in the midst of their spring breaks. Victoria's Secret in general is a mature store for adult and young adult females. I highly doubt 13 and 14 year old girls have their mothers buy them $49 bras from the store. I believe that in this case, if mother's didn't like the message then they should have ensured that their child did not purchase or where anything from Victoria's Secret. The brand is involved in an edgy, sexy business and at the end of the day they have to market their products. Hopefully, Victoria's Secret can stand up for themselves the next time this happens in the future.
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